Can Using Data Help Smoothen Your Processes Over the Festive Period?

Christmas is a hectic time for year for both consumers and manufacturers alike. While shoppers are frantically trying to gather the perfect gifts for their loved ones, product manufacturers are working equally as hard to put their products in front of the consumer masses and meet the many demands that they face.

As the season is the busiest time for almost every industry, it’s essential that businesses are adequately preparing themselves for the season in advance and this can easily be done with the help of data collected from systems such as barcoding solutions.

Closeup of woman holding shopping bags

Finding the Popular Products

Barcodes are crucial to aiding the world of internet shopping, and using the data that comes from scanning each and every barcoded item in an inventory can help you quickly see a pattern emerging with regards to items that are popular at this time of year.

As consumers tend to start their shopping for the holiday season earlier than December, getting a good idea from the sales running up to the start of the month is advisable to avoid any unnecessary setbacks with regards to your stock. Tensions tend to run high with shoppers, and finding out that you haven’t got an item in stock may be detrimental to maintaining your customer base.

Hand of a woman making purchases through the Internet

Keeping Shipping and Item Tracking on Track

Another aspect of Christmas shopping that consumers are quick to pick up on is the shipping and tracking of their orders. As retailers start to get swamped, it can become quite difficult to manually update customers of their order status.

man sitting at a computer and makes online shopping in the room

With barcoding systems in place which require packages to have barcode labels scanned at various points during the shipping process, you will be able to give your customers automated updates as to where their package is and even when and where it has been delivered to should they not be in to receive it.

This also gives you a great opportunity to track the product itself too to detect any issues with the shipping process you have in place. It can be a good indicator of where you can improve and give your customers a better, smoother, more reliable service. This could be anything from detecting delays in sending packages from a particular courier, issues with shipping times to different countries, or even noticing exactly where a package has gone missing.

Barcoding is so much more than just a form of inventory management. For many businesses, it plays a crucial role in their customer service plan, and can increase consumer satisfaction, too.

If you’d like to find out more information about how our barcoding solutions can help your business stay on track during busy periods of the year, feel free to get in touch with us today by calling 01582 869 000 where a member of our team will be more than happy to help you with your enquiry.

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